Turn insights into action

Analytics Starter includes access to two products: Payment Analytics and Competitive Benchmark.

The products include data about payments made at your payment terminals or through your payment gateway. Anonymized data from your competitors is also included in Competitive Benchmark.

Payment Analytics data is updated daily. You will therefore see data from the previous day as the latest data in the reports. Competitive Benchmark data is updated monthly around the 15th of the month.

Data for the last 2 years are available in the application.

To the support line +36 1 324 2248 or by e-mail to ugyfelszolgalat@globalpay.hu.

Payment Analytics uses payment data to analyse customers’ spending behaviors and turn them into streamlined—yet powerful—insights. This allows you to compare the total number of transactions, the volume of sales, the average amount of transactions and an overview of your most and least busy times. And, with Payment Analytics, you get predictive insights to help you understand how your sales will develop in the coming days.

With Payment Analytics, you get easy-to-understand, actionable insights that help you monitor and evaluate the effectiveness of your business and marketing strategies.

Measure and maximize your ROI

• Track your activities and their impact on business performance.
• Easily see which strategies are working—and why.
• Compare performance across locations and sales channels.
• Understand which locations are performing best.

Understand customer behavior

• Analyse new and returning customers’ buying behaviors.
• Spot trends in spending figures and timings.
• Discover what keeps customers returning—and target your promotion to drive growth.
• Understand how sales are split between new and returning customers.

Stay informed—and ahead

• Take a glance at top-level trends, or drill down into the details.
• Use weekly alerts and summaries to stay up to date on sales hits and dips.

• How is the number of transactions and sales volume developing for all new and returning customers?
• What will be the sales volume in the next seven days?
• What is the average purchase amount?
• What time do I have the most customers in my business, and when do I have the highest sales?
• Which establishments are the most efficient and which are the least?

We combine industry data with card transaction information—to show how you perform against direct competitors. This helps you analyse customer spending behaviors, compare sales trends, optimize strategies for growth, and improve your overall business performance.

In order to compare the performance of your business, your competitors operating in the same industry and in the same area as your establishments have been selected. However, we cannot provide you with detailed information about the included competitors due to European GDPR legislation.

Competitive Benchmark helps you size up your competition. It helps you compare your performance against local businesses in your industry—so you can get ahead.

Compare performance

• Gain a clear comparison of your customers' spending behaviors against competitors.
• Understand if your customers spend more or less with you than your competition.
• Track past trends to predict and prepare for future shifts.

Access new insights

• Analyse historical trends across average transaction value and customer spend.
• Compare the average number of purchases per customer and the average number of purchases by time of day or day of the week.

Maximize your market share

• Use real insights to identify areas for improvement and optimization.
• Improve the effectiveness of your marketing, sales strategies, staffing—and more.

• What is the ratio of new and returning customers at my business? At my competitors’ businesses?
• Is my traffic different from my competitors?
• When do customers make the most purchases from me? From my competitors?
• How often do customers return to my business compared to my competitors? Is there a trend?
• What is my market share compared to my local competition?